This is some SEO Text
Home Tutorials SEO Overview
Tutorials

SEO

How To Optimize Your Website - Overview.

There will be two groups looking at your website, humans and robots. The robots are also called searchbots, spiders, spiderbots, googlebots and a few other names. These are programs that the search engines send out to "crawl" the web looking at all our website's. Both groups, human and robots, will require different things from your website.

The search engines want to see consistency in content between all the various areas of your website. As a website owner you are not the customer of the search engine. The searcher is.

The person sitting at home or in their office trying to find information on the internet is Googles customer.

That is the person that Google, Yahoo, MSN etc want to please. So if a searcher does a search and your website shows up in the SERPs (Search Engine Results Page) it's important to Google that it's what the searcher is looking for otherwise they might start using another search engine.

Your job, therefore, is to let Google and the other search engines know what your website is all about and the way to do that is to target certain keywords (keyphrases) that your customers would use to find your site.

 

Keywords!

Keywords, keywords, keywords!

You need to start thinking now about what keywords you want to optimize your site for. Google, Yahoo and all the other search engines do their searches based on the keywords that their searchers type into their search boxes.

Trying to decide on what keywords to optimize for can, and will, be a constant struggle.

Here are a few bullet points to remember.

  1. It’s not really keywords that people use to search the internet but keyphrases. You would probably not use Google to find a pet groomers near you by typing in the word “pet”. You would probably type something like “pet groomers brighton mi”.
  2. Include some common miss spellings for words. How often have you typed something wrong into Google? If someone comes across your site because of their poor spelling so much the better. You'll probably competing with fewer other sites for those miss spelled keywords.

As the website owner you would therefore optimize your site for the words “pet, pets, dog, dogs, cat, cats, groom, groomers, grooming, groming, brighton, howell, pinkney, hamburg, hamberg, Michigan, Michigen, mi, mich” Etc.

You want to make sure that you don't optimize your site for words that no one ever uses. But you also don't want to try and compete with keyphrases that the big website's with a full time SEO staff are optimizing for.

List your keywords in order of importance from 1 - 20 with 1,2 and 3 being the three most important.

REMEMBER: YOU OPTIMIZE EACH PAGE SEPERATLY!!!

Once you have chosen your keywords you need to sprinkle them throughout your pages in certain important areas.

  1. Your URL (domain name ie: http://www.keywordkeyword.com )
  2. Page titles (<title> My Website Name - With Keywords In Here </title>)
  3. Your META description tag (< META NAME="DESCRIPTION" >)
  4. Your META keywords (< META NAME="KEYWORD" >)
  5. Comment tags (<!-- This text is a comment -->)
  6. File and folder names (ie: keywordkeyword.htm)
  7. Your header tags (H1 to H6)
  8. Your body content (paragraph text)
  9. Your link tags ( HREF="http://www.verio.com" > keyphrase here < /A >)
  10. Your photograph "Alt tags"

The first 6 items are located in behind the scenes areas such as in the "head" tags of your website while numbers 7, 8, 9 and 10 are in the main part (the "body") of your website.

Three other important factors are:

  1. Register your domain name for at least 5 years (10 would be better)
  2. Add as many additional pages of content as possible.
  3. Use unusual words.

 

 

  Part 1) - Domain names >